Do you know the difference between automating v. systemizing your business for success? In my Blab interview with entrepreneur @TonyLBrownHQ from TonyLBrown.com, these terms are defined, and we discuss the relationship between the two processes. You will learn why small business owners need to systemize their operations for time management and greater efficiency. Most importantly, you will discover how to maintain your authenticity as your business is being systemized. Here’s a quick breakdown thanks to @TonyLBrownHQ:
Systemization – creating and systems and processes that govern your business operations, such as social media management. Systemization maintains a personal, authentic touch.
Automation – can be a part of a systemized process if it adds value to it. Your automated communications should not make you sound like a robot! Ex: Clicking to follow someone on Twitter and receiving canned auto requests to download their product. Ugh! Direct Messaging (DMing) can be done well as long as (once again) there’s a personal touch.
Specifically, if you are a small business owner who is juggling the task of being the CEO as well as the marketer, financial manager, designer, webmaster, etc., you can delegate your tasks to others in a systemized manner. In other words, you map out the blueprint and hand this off to those in charge of automating your process. The difference between this and straight automation is that your blueprint should be in line with your brand.
For example, if you have a virtual assistant who is charged with automating your social media posts, you should systemize the process for your VA, so he/she knows the appropriate images, tone of voice, and content that should be shared on your behalf. It should be the next best thing to cloning yourself! Most importantly, you will remain RAW Branded in a systemized manner. Got that one?
Now you’re ready for lesson #2 – how to systemize your business for success.
You can also check out my RAW Branded tips for defining your brand.
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