I interviewed Krystel S., the blogger behind ArmyWife101, on my weekly Blab Show RAW BRANDED® TV. Krystel was amazingly generous in sharing her formula for pitching to larger brands. These pitches are the blueprint for connecting with bigger brands to promote their product and for bloggers to receive compensation for these efforts. The video highlights are featured above; however the full episode is included further below this post. In addition to Krystel, a few savvy Blabbers, including @TonyLBrownHQ @JimZiegler and @renewalof40, shared their expert advice on how to collaborate with bigger brands.
A few of Krystel’s key takeaways are:
- Make sure you have solid content on your blog. Bigger brands will get a sense of the value you provide to visitors/followers.
- Consistency is key. Publish content on your blog/vlog at the same designated time that you’ve committed to. Bigger brands will see that you are active and serious about your craft.
- Provide solid brand aesthetics. Your website is your first impression. Make sure it is current and not overwhelming to the bigger brands that are reviewing your site.
- If you build a blog/vlog, it doesn’t mean that visitors will magically come! Tweet, share, post, etc. your content on social networks to distribute your content to the masses.
- Focus on what you can do for the bigger brands (sharing information about their product to your audience). Show your value.
- Make sure you give your all during the first opportunity in which you work with a bigger brand. It may lead to other offers.
I also encourage you not to shortchange yourself! Yes, I have been guilty of committing this crime with a former blog. Krystel and I both noted that you may sometimes need to giveaway content for free in order to make that initial connection with a bigger brand. Just don’t give away all your digital influence for free!
On a separate note, it’s okay to negotiate when working with bigger brands. However, remember that you are trying to build a long-lasting relationship with them. It is a delicate balance. You shouln’t approach them too aggressively, but you should always be mindful of your worth.
Remember not to lose track of your audience. Your followers have stuck with you because you’ve earned their trust. Don’t promote a brand’s products that you don’t believe in, as you’ll be at risk of losing those followers you’ve worked so hard to acquire.
Also, Krystel flagged the competitive market that is blogging. There are endless fashion bloggers, chefs, and the like, but have no fear. You can still make your mark by being unique. Once again, be your authentic self, since there is no one like you. In other words, you should always remain RAW BRANDED®!
Fun fact: Throughout this lengthy interview, the sun set; hence the lighting changed, and I went ghost! Watch, take notes, and enjoy!
Spread the love: Tweet all about this and other episodes using #RAWBRANDEDTV.
Got additional tips? Feel free to chime in below.
© 2015 – 2017, Renee A. Walker. All rights reserved.