The art of storytelling for brands is linked to our core existence as people. Historically, we’ve passed along stories to connect with others and preserve knowledge. Stories are still found in the cave drawings from ancient times and even in gestures. It is a connector. Moreover, it is a connective force. It’s the reason why books and movies sell out in masses. It’s our way of defining and redefining the societies we live in. It’s how we shape our brand and perceive those of others. Stories are still critical today, particularly for digital marketing.
In part 1 of my RAW BRANDED TV video (above), I highlight the art of storytelling for brands. Actionable tips will be included in part 2 of this two-part series … er, um, a mini story. Zing! In case you missed it, catch my story, so you can truly understand my passion for raw branding.
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