There are two essential pages that you need to have on any personal branding website—an about page and a story page.
Riddle me this! Your target audience member stumbles upon your website and sees a snazzy picture of you. There you are offering some service, freebie, and/or magical potion. Now, the said target audience member is actually intrigued. He/she actually want to learn more about you! Where does that person go? … Yes, to your about page!
Your about page should provide a quick overview of who you are and why people should keep you in mind. This page should tell folks all about what makes you so special. That being said, you’ll also need a story page. This page is like the ultimate sidekick to your about page. This is where you’ll begin to breakdown your brand’s backstory. This is your moment to connect with your target audience on a deeper level.
Ready to learn more about how these two pages work mano y mano (hand in hand)? Tune into the video above and don’t forget to subscribe for bonus tips!
© 2017, Renee A. Walker. All rights reserved.