In case you haven’t noticed, today’s marketing efforts are centered on creating solid content. Yes, oh, yes, content is king! Your content should not only be of value to the end user, but it should also be shareable. Nothing is worst that having people stumble upon your blog, actually like the information that you’ve created, and then … run off into cyberspace. Save yourself some of the time spent marketing by having your target audience help you. Readers who vibe with what you have to say are more prone to share your information with others. Your job is to not only have this rich content available but to also have it ready for distribution. You need shareable blog content to ensure that your audience will pass along your good news. Don’t complicate this process. Remember, site visitors have short attention spans and little time. Catch them while you can!
How can you go about doing this? Make sure that your website has share links accompanying each blog post. This will make things quick and easy for readers to email, tweet, like, and pin your tidbits. This doesn’t just apply to your written works. If you have eye-catching visuals, you’re golden. This will amp up your chances of having your images circulated on Pinterest, Tumblr, and similar photo driven social networks, where traffic may be driven back to your website.
WordPress has several plugins which easily integrates into blogs. I’ve been using the Simple Share Buttons plugin, which includes the most popular social networks, including Facebook, Twitter, StumbleUpon, Digg, and Reddit. However, there are other plugins with a lengthier list of options. Despite your plugin of choice, the end goal is to make it easy to share your content. Watch thte video above for a quick overview.
If you find this information useful … don’t forget to share it! I also encourage you to leave comments or questions below.
Rattling your brain for content ideas? Check out my 5 ways to come up with great blog content ideas.
© 2015, Renee A. Walker. All rights reserved.