Does this sound like you? You may be a finance expert, but you’re also into art. Perhaps you are a musician, but you’re also passionate about cooking. Well, the reality is that we all have more than one passion. However, when it comes to translating your passions into business, it requires niching down. It requires knowing how to build a business when you’re multipassionate! 😃

Knowing this, you may feel as if niching means that you have to sacrifice all of your interests in the name of building a successful business. Good news. It doesn’t have to be this way! You can build a business and create a cohesive brand while still holding onto your many, many passions. You can build a business when you are multipassionate.

Being A Multipassionate Entrepreneur

You may or may not be aware of this, but we’re all multipassionate to some extent. In a nine-to-five job or career being multi-talented often works amazingly well because you can wear multiple hats. While these same skills are great for working behind the scenes of your business, juggling multiple services as a new service provider can hurt your business. If you are offering services that are vastly distinct, and there isn’t a rhyme or reason as to how those differing services work together … you’re going to lose your audience.

This is particularly true when you’re just starting a business because no one knows you. I’m going to keep it real with you. When no one knows who you are, you need to provide your audience with a sole offer that will hook them, not confuse them. You will eventually become known for your single service, your one thing. Niching will also keep your business focused, save you precious time and protect your energy.

First things first. Look across all of your passions and skill sets, and see which one is the most profitable AND sustainable. You want to select a niche that you can keep doing business within for years and years to come. The next thing you want to do is ground yourself in that one service until it takes of. Afterwards, you can expand your business. You can scale up and explore other business ventures that you are passionate about.

What Did Rihanna Do?

For instance, Rihanna, the famous global entertainer and entrepreneur, started her career as a singer. She evolved into a “bad gal” of pop image that attracted a loyal fan base of people who love her — becoming the Ri Ri brand.

Afterwards, she decided to venture into acting and found acceptance from her followers as well as the public. After a brief stint as a singer-actress, she followed another passion and started a makeup brand. Unlike many of her peers, Rihanna introduced bright, bold colors and an endless array of shades for women of color — practically (and sadly) a limited of offer at that time. Needless to say, her makeup line became a hit. Following this success, she made yet another business move and entered the lingerie market, uprooting the entire industry with her brand of edginess and body positivity. Guess what? We remained along for the ride!

Why?

Once again, her audience was aligned with the Ri Ri essence. They believed in her and were sold into her brand from the very beginning. She distinguished herself because her brand is uniquely edgy, free-spirited and sassy. She found success through a core fan base that were ready to support her along her business and life journey.

Ri ri or no no, that is what you want to do for your business! You want an audience that will be onboard as you pivot, redefine, change, grow or expand.

Making All Of Your Passions Work

Now that you understand why you need to strategically build an audience first, let’s look at how you can introduce your passions when starting a business. I recommend two easy ways — My RAW BRANDED method — to use your passions to stand out without confusing your audience. You will not only have more comfort knowing that you can still embrace your many interests, but you will also help your audience to further discover commonalities with you.

Believe me; I get it. I’m a marketer, writer, artist, entrepreneur, educator and spiritual being, among other passions. It can be difficult to choose among your many passions. However, in my own business, I am leaning with my passion for branding and business building. My many other passions are still infused in my business. Let’s dive into this with some options that work!

Option 1: Work Your Combo

Your first option is to combine your passions. You can combine interests that are within the same umbrella.

For instance, if you’re a therapist and you’re also proficient at guided meditation, these passions can nicely work hand in hand since the two are so closely related. Perhaps your therapy sessions can begin by offering a meditative experience.

Similarly, if you are a web designer who also loves to do graphic design, the two services can become a brilliant combination since clients often look for both services. Perhaps when you are designing a website, you can do the graphic designs for the site banners and the icons. This will allow your clients to have bonuses and a more unique experience — which by the way is what I did in my own business and it has worked well for me! It doesn’t have to be complicated. You can combine your skills and passions as long as they equally serve your business.

Option 2: The Icing On The Cake

Your second option is to use your additional passion (or your passions) as the icing on your brand experience. Use your additional expertise to add flavor to the experience of working with you. Spice it up!

For instance, let’s say that you are a fitness coach and you’re also a fan of fashion, you can highlight both sides of you. When you’re creating content on camera, you can dress in fitness apparel that speaks to your personality. Whether you’re a little bit more flamboyant or more sophisticated, you can use that style to showcase other sides of your brand.

Another example is if you love cooking and you’re also a musician. Believe it or not you can combine the two. Put icing on the cake that is YOU! If you provide cooking lessons on camera, you can play your music in the background to set the vibes for your coaching. You can always mention or discuss your music while cooking as another means of fast-tracking the connection with your audience.

So, you see. There are actually many, many ways in which you can infuse your passions within a single, cohesive brand that will make perfect sense to your clients … and will serve YOU!

If you’re interested in diving deeper into finding your niche as a multihyphenate AND learning how to build an authentic business and brand that attracts your soulmate clients, I encourage you to check out The Product is YOU.