Your YouTube channel is not only the home of your uniquely branded content, but it is also where you can leave traces of your brand’s essence. One place to begin introducing people to your channel is through your YouTube channel art. Through your channel art, you can showcase your channel’s mood, set expectations, and highlight the takeaways—mainly you! In this video, you’ll receive a step-by-step tutorial on how to create branded YouTube channel art with Photoshop.

Mood Setting

Tap into your brand’s color palette and douse your channel with it! Paint away and highlight the colors, fonts, and all of the elements that point to your brand. This is such a simple yet effective tactic for leaving tracing of you in people’s memory.

Great Expectations

By the time people click on over to your channel, they’re ready for a quick answer to their questions: What is this channel about? Who’s the culprit? What can I get from this? This is where your channel art should stand up and proudly answer all of the above. Let people know who’s the person behind the brand and how often they can expect to see you on camera.

Take It Away

The main thing that you want to focus on is to showcase what in the world your channel is about. Don’t leave ’em guessing. Sadly enough, most people who don’t know you will not to do the long, arduous leg work it’ll take to watch all of your videos and piece together what your channel is about.

This is also a reminder for you to share focused content that’s centered on a niche. Since you can’t be everything to everybody, your best bet for channel growth is to niche down. Your channel art is an ideal place to inform all visitors about the niche you are serving and what viewers can take away from your channel.

Come One. Come All.

You can start your branding by doing one of these things, but of course … I’m going to tell you to do them all! Now, there is a way to do just this by using sophisticated tools like Photoshop.

Before you backup and beginning fleeing, I walk you carefully through how to design your channel art in this video. To further help you, download the RAW BRANDED YouTube Channel Art Guide, so you can start styling your channel with the right specs.

You can also get Adobe Photoshop or the whole Create Cloud suite by visiting reneewalker.me/CreativeCloud (This is an affiliate link).