The truth is: Building a biz and brand does take work … BUT it doesn’t have to be painful. You can do this with ease. In fact building an online business is faaaar easier than building a brick-and-mortar business. You don’t have to worry about a physical space or about investing a ton of money upfront to launch a business and stay afloat. In fact, the global online coaching market is a $1billion dollar industry … and it is projected to continue growing. Now, that being said, let’s dive into exactly how to start an online coaching business step by step!
Why Do You Want This?
The first and most important thing that you can ask yourself is: Why, oh why, do you want to start an online coaching business? Are you building a business and a brand full-time, or are you creating and growing a business on the side?
There are so many reasons why you may be driven to walk this path. Perhaps it’s the important of family and finance that are your drivers. For others, passion led them here (snaps!). Some may be reading the tea leaves and see how much the world fluctuates.
The reality is that life can spin on a dime, and for these folks, they rather have their ducks in order to prepare for the worst. Wherever you fall on the spectrum, hang onto why you’re doing this. What’s the end goal? Keep this as your North Star in order to keep you laser focused on your life goals.
What Do You Have To Offer?
I know what you’re thinking when it comes down to how to start an online coaching business step by step. You’re most likely saying to yourself that you’re not Tony Robbins and you’re not Oprah … and that’s okay!
You don’t need to be a bigwig to create a viable online business. You also don’t need a coaching certificate or doctorate … yes, that one stings! Everyone has a problem that needs solving. As long as you’re one step ahead of your ideal client, with the solution to their problem in hand, you have a business just waiting to come to fruition! If it’s any consolation to you, everything has been done. You don’t have to worry about reinventing the wheel.
How Are You Going To Get It Done?
When thinking about how to start a coaching business from scratch, you need to consider which business model will you adopt in order to help your clients. You have many options!
You can offer done-for-you services such as building a website. You can offer 1:1 or group coaching, where you’re taking someone by the hand and walking them through their problems. You can also offer courses for educational-based services. Oooor … you can offer a hybrid of any of these services!
If you’re wondering whether someone will actually pay for your services, just know that every entrepreneur has this thought in the beginning … and in all phases of their business. It’s a little dash of imposture syndrome sprinkled with doubt. Just give yourself time and grace to go through trial and error, which is inevitable.
I highly recommend that you also test out your program with friends who are close to your ideal clients but will give you real, raw feedback. Gotta love those loved ones! Take away the reoccurring feedback and work out the kinks in your system until you have the confidence and know-how to offer your service/product to a paid client.
Remember This!
Just remember that everyone starts at ground zero. Most importantly, deep down within — you’ve got this! If you need the detailed, step-by-step process for getting your business up and running, establishing a brand, and attracting your soulmate clients, then I want to introduce you to The Product is YOU.
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