You’ll find that most entrepreneurs have a can-do, out-of-the box way in which they view the business world. This level of creative thinking is just one of the things that comes in handy, particularly in regards to branding. To get a better handle on this, 68 Experts Share The Top 3 Things an Entrepreneur Needs To Know About Branding in an article from Thrive Global. Oh, and guess what. I was featured in the article!

In the article, I share my take on the three things an entrepreneur needs to know about branding — authenticity, storytelling, and consistency. For today’s entrepreneurs, authenticity is a critical attribute. Once you authentically define your brand, the world is almost your oyster … almost. Entrepreneurs also need to tell the story behind their brands. As business owners, they are the representatives of their products and services.

As a result, it is important for entrepreneurs to forge a connection with the public by being relatable. They should openly share why they found their business as well as any struggles they’ve overcome as ways to humanize their brand … authentically. Read more of these and other tips in the article.

Oh, and if you haven’t checked out Thrive Global, you’re missing out! Founded by media mogul, Arianna Huffington, Thrive Global is “accelerating the culture shift that allows people to reclaim their lives and move from merely surviving to thriving,” according to the company. It’s slogan, “More than living. Thriving., ” perfectly captures this essence.

You can learn more about Thrive Global as well as the top 3 things that entrepreneurs need to know about branding in the article.