If you’re being overlooked by potential clients, there’s a reason why. However, there are three key lessons you can learn from Apple, so you can stand out and attract your ideal clients/customers.

Yes, Apple is crafty with its visual appeal—from its products to its ads. Its visual branding is simple, effective, and memorable. However, as is the nature of strategic branding, Apple’s strategy goes beyond its visuals. In fact, there are three powerful branding strategies that entrepreneurs can learn from Apple. Watch the video above and share your takeaways below.