If you haven’t started using video to build your brand, you’re missing out on a lot! Through this visual exchange, you’re able to showcase the person or team behind the brand. In this video I outline 5 ways to use video for brand building.

Why Video?

Right now, video is among, if not, the fastest tool that you can use to forge a relationship with your audience. As I mentioned in this video, a good way to get people to “get it” is to get them to get you! It’s not about a gimmick but actually being real—RAW BRANDED.

You can also use video to infotain. No, this doesn’t mean that you’re putting on a sideshow. However, when using video, you will need to capture people’s attention. This is where you can marry the provision of information with entertainment. Allow yourself to think far and away, outside the box. #DontBeBoring

Additional Tips

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While I outline 5 ways to use video for brand building, I also encourage you to share your advice and strategies by commenting below.

Are there other ways in which video can be used for brands?

Chime in below.