5 Ways To Identify and Connect With Your Target Audience
You may have a business or a personal brand, but you may not know who to share it with and how to do so. Just because you built it doesn't mean that they'll come! It's good to know who you'd like to target, but it's even better to understand the ways to connect with...
Why You Still Need Websites & Integrated Marketing Communications (IMC)
Today, there are endless platforms that you can use to showcase your brand. While you should maintain a presence on the social spaces where your audience frequents, don't forget your hub—your website. People still use websites as a source for reviews about brands (via...
7 Reputation Management Tips For Your Brand
I always say, "If you're not branding yourself, others will brand you for you." This is especially essential when attempting to control your reputation. In this article, I outline 7 reputation management tips to help you steer your brand's image and also cite two...
Introverts: 5 Tips For Branding & Broadcasting
Calling all introverts! Calling all introverts! Despite misconceptions, there is power in being an introvert. Let me briefly breakdown psychologist Carl G. Jung's definition of introvertism and extrovertism and explain how you can utilize your personality trait for...
The Art of Storytelling For Your Brand: Part 2
In this follow-up video, I continue to explain the importance of your brand's story. You'll find a couple of actionable tips that can help you to begin crafting your story. This one requires a bit of reflection on yourself and your audience, as you search for...
The Art of Storytelling For Brands
The art of storytelling for brands is linked to our core existence as people. Historically, we've passed along stories to connect with others and preserve knowledge. Stories are still found in the cave drawings from ancient times and even in gestures. It is a...
My Story, My Brand
Your story remains the connective force of engagement with your audience. This is not your canned elevator speech. Rather, think of it as your "why." You may already know a few things about me and RAW BRANDED®, but if you'd like to take a deeper dive into my brand,...
How To Brand Yourself and Your Company
How To Brand Yourself and Your Company Wondering what it takes to brand yourself and your company? If the answer is YES, you’ve come to the right place. Today, you’ll learn exactly what it takes for you to stand out with your own brand and start growing an audience of...
How To Start Making Your Mark
Hopefully you've already read my previous post on How To Brand Yourself and Your Company. Now that you have your brand in your hand, let me show you how to make your mark. The hardest part might be over ... or just beginning! Don't let this derail you. Some of the...
10 Tips To Enhance Your Website’s SEO
So, you've just built a website or blog. Congratulations! You've achieved the first milestone ... but where's the traffic?? You're not alone. This is a common scenario for bloggers and website masters far and near. It's often believe that if you build it (your website...
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