How To Brand Yourself on YouTube
https://www.youtube.com/watch?v=QO4wQ9-XIIk Using video is one of the fastest ways in which you can build a connection with your audience, and platforms, like YouTube, make it really easy to highlight your brand. Before you decide to upload your latest video, there...
5 Ways To Use Video For Brand Building
If you haven't started using video to build your brand, you're missing out on a lot! Through this visual exchange, you're able to showcase the person or team behind the brand. In this video I outline 5 ways to use video for...
Why Consistency Is Key To Brand Building
https://www.youtube.com/watch?v=skpALczx6B4 Have you heard the term that consistency breeds familiarity? Well, it's a popular saying for a reason—It's true. If you're an introvert, like me, you know it's hard to juggle growing a business while staying energetically...
Brand Battle: Lenovo Yoga vs. HP Spectre
https://youtu.be/t12SpPxdDt8 The Lenovo Yoga and HP Spectre are two of the leading two-in-one laptops out there that are ideal for small business owners, particularly creatives. One minute you could be hammering out the details of a project on your computer, and the...
How To Build An Authentic & Profitable Brand
As seen in The Huffington Post Newsflash. There are 7 billion brands in the world … and counting! “Gasp! How is that?” you ask. That’s because each person is a brand. This means that you should always steer your brand’s direction. Now, the end game for many brands is...
About v. Story Web pages
There are two essential pages that you need to have on any personal branding website—an about page and a story page. Riddle me this! Your target audience member stumbles upon your website and sees a snazzy picture of you. There you are offering some service, freebie,...
Your SWOT Analysis Decoded
If you haven't done a SWOT analysis of your brand, you're missing out on an opportunity to survey your brand and move further towards achieving your goals! SWOT, a nifty little acronym, stands for your strengths, weaknesses, opportunities, and threats. When you take a...
What Is A Brand?
In all my chatter about brands, I realize that many people are still confused about what a brand really is. Pull the brakes! It's time to go back to basics. In this video, I take us back to fundamentals by describing and decoding what a brand really is. In a nutshell,...
5 Tips To Create Strong Sub-Brands
As seen in The Huffington Post If you're reading this post, your business or your personal brand may be at the stage in which you can scale and introduce a sub-brand(s). Congratulations! Before you debut your new efforts, there are several things to consider. I'll...
7 Successful Selfie Strategies You Should Replicate
As seen in The Huffington Post I pulled out an old reliable top that makes me feel most creative and professional, remaining my #authentic self #RAWBranded #outfit #outfitoftheday #ootd #businessfashion #fashion #girlboss #ladyboss #bizbabe #entrepreneur #style...
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