Blog 〉 Essentials Archive
7 Tips To Make Your Elevator Pitch
With social media platforms and live streaming on the rapid rise, all business owners and personal brands, need to be prepared to properly make that sell—introduce yourself via an elevator pitch. In case you missed it, discover how these savvy entrepreneurs introduce...
Why You Still Need Websites & Integrated Marketing Communications (IMC)
Today, there are endless platforms that you can use to showcase your brand. While you should maintain a presence on the social spaces where your audience frequents, don't forget your hub—your website. People still use websites as a source for reviews about brands (via...
7 Reputation Management Tips For Your Brand
I always say, "If you're not branding yourself, others will brand you for you." This is especially essential when attempting to control your reputation. In this article, I outline 7 reputation management tips to help you steer your brand's image and also cite two...
The Art of Storytelling For Your Brand: Part 2
In this follow-up video, I continue to explain the importance of your brand's story. You'll find a couple of actionable tips that can help you to begin crafting your story. This one requires a bit of reflection on yourself and your audience, as you search for...
The Art of Storytelling For Brands
The art of storytelling for brands is linked to our core existence as people. Historically, we've passed along stories to connect with others and preserve knowledge. Stories are still found in the cave drawings from ancient times and even in gestures. It is a...
My Story, My Brand
Your story remains the connective force of engagement with your audience. This is not your canned elevator speech. Rather, think of it as your "why." You may already know a few things about me and RAW BRANDED®, but if you'd like to take a deeper dive into my brand,...
How To Brand Yourself and Your Company
How To Brand Yourself and Your Company Wondering what it takes to brand yourself and your company? If the answer is YES, you’ve come to the right place. Today, you’ll learn exactly what it takes for you to stand out with your own brand and start growing an audience of...
How To Start Making Your Mark
Hopefully you've already read my previous post on How To Brand Yourself and Your Company. Now that you have your brand in your hand, let me show you how to make your mark. The hardest part might be over ... or just beginning! Don't let this derail you. Some of the...
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