Have you been dreaming of starting a YouTube channel to share your talents, build your personal brand, or even launch a coaching business? If you’re over 40, you might feel like life is already full, and the idea of being consistent on YouTube feels overwhelming. But here’s the good news: consistency doesn’t have to be hard—it just takes the right approach.

In this post, I’m breaking down the mindset shifts, practical tips, and time-saving tools that make consistency achievable for even the busiest of us. And if you want to dive deeper, I’ve created a full video on this topic that you can watch here.

Let’s get started!

1. Shift Your Mindset: Consistency as an Act of Service

The first step to staying consistent on YouTube isn’t about schedules or tools; it’s about mindset. YouTube isn’t just a platform—it’s a way to connect with people who need your voice, your story, and your expertise. Think about it as an act of service.

You have something unique to offer—life experience, wisdom, and a perspective that only you can bring. By showing up consistently, you’re making a commitment to those who need what you have to share.

And here’s the best part: You don’t have to be perfect. Your authenticity is what will truly resonate with your audience.

2. Set a Realistic Schedule (and Stick to It)

Consistency doesn’t mean you have to post every day. In fact, one video a week is plenty to start building your presence. Choose a schedule that works for you and your lifestyle, and make it a non-negotiable part of your week.

A pro tip? Batch your content. Dedicate one day a month to filming multiple videos. This not only saves time but also takes the pressure off of creating content week to week.

3. Use Tools to Save Time and Energy

Time-saving tools are your best friend when it comes to staying consistent. Here are a few that I recommend:

• Trello, Asana, or Notion: These tools are perfect for organizing your video ideas and creating a content calendar.
• Descript or Canva: Simplify your editing process with user-friendly tools. Canva even has video templates to make things quick and easy.
• TubeBuddy: Use this to schedule your videos and optimize your YouTube channel for growth.
• ChatGPT: If you’re stuck on scripting or brainstorming ideas, AI tools can give you the boost you need.

These tools not only save you time but also help you focus on what truly matters—creating impactful content.

4. Build Momentum with Small Wins

It’s easy to feel overwhelmed when you’re just starting out. That’s why celebrating small wins is so important. Maybe it’s your first subscriber, your first comment, or hitting 100 views on a video. These milestones matter and will keep you motivated to keep going.

And remember: If you miss a week, don’t sweat it. Consistency is about showing up over the long haul, not about being perfect.

5. Tie It Back to Your Purpose

Why did you want to start a YouTube channel in the first place? Whether it’s to share your story, inspire others, or grow your business, keep that purpose front and center. When you focus on the bigger picture, showing up becomes a lot easier.

Your audience is out there waiting for what only you can offer. Every video you create is an opportunity to connect, inspire, and make a difference.

Ready to Take the Next Step?

Staying consistent on YouTube is just one part of building a thriving personal brand and business. If you’re ready to take your talents and turn them into a profitable coaching business and brand, I invite you to join my course, The Product is YOU.

This all-in-one course will guide you through creating a personal brand that aligns with your values, connects with your audience, and grows your income.

Click here to learn more and enroll today.

Let’s make your dreams a reality—starting now!