Are you ready to create an authentic blog that resonates with your audience? If so, you need to know a couple of important facts. Blogging isn’t just about throwing some text onto a page and crossing your fingers.  Sorry! Not so fast! It isn’t simply about venting … unless you are going the dear diary route. As a small business owner or personal brand, the way in which you should focusing on blogging is as a way to help establish your credibility.

By establishing a blog, you are letting people in your industry know that you know a thing or two. Through your blog, you should be sharing valuable facts that your audience can use. As you may have seen from full-time bloggers, a blog can open the doors to business deals or introductions.

Now, before you go running off to setup or revisit your own blog space, there are a couple of things you need to know about the blogosphere. First things first, you need to have an authentic blog. Did you really believe that the authentic brand builder herself would let this off the hook?

There are two things you must keep in mind:

First, if you are using a blog for business or personal branding, you need to have a genuine persona. The worst thing you can do is to pretend to be someone else. Eventually, readers will know that your tone of voice, image, and what you have to say isn’t real. You’ll be doing more harm than good if you pretend to be someone or thing that you aren’t.

Second, be different. There are millions of blogs on the net! If you want to catch people’s attention, you will need to be different. How? Just be you. There is no one else like you so leverage that to your advantage. Use your uniqueness to pepper your brand with much needed flava! These crucial, initial tips are outlined in the video above.

For additional tips to take your blog to the next level, check out my other videos. You can also sign up for my course to obtain detailed information on how you can create a beautiful blog that truly resonates with your ideal audience.