I get it. You want to build a business and a brand, but everyone is telling you that you need to find your niche first. Sounds good in theory, BUT you don’t want to be locked in a box or go too narrow with your targeting. Starting with a niche may feel like you’re limiting your audience, so niching down to blow up your business … is blowing your mind! Have no fear. In the video above, I explain how to find your niche for your online business.

Benefits Of Finding A Niche

If you’re wondering how to find a niche market and how to find a profitable niche, then there are a couple things to consider. Here’s the thing, there are a lot of benefits to niching:

✔️ You get to be known for something as opposed to being lost in the sea of other content creators.

✔️ Algorithms work in your favor. As designed, they will serve your specific content to your specific audience.

✔️ Other brands and content creators can easily identify you and reach out to you for partnerships and collaborators … because they know exactly what you do! No guesswork.

✔️ You’re more aligned with your work, since it is clearly serving a particular service for a particular audience. This permits for a simplified content strategy — allowing you to operate with eeeease, completely in a “flow state.”

As a multi-passionate entrepreneur, it can be difficult to know how to niche down and promote your services on YouTube and other social media platforms. You may have several interests that you hold near and dear to your heart. For instance, you may love hair care, reiki, fashion, and tech. Oh my!

However, having all these avenues as your business will confuse your potential clients … and can lead to burnout for you as a content creator! You may believe that you’re sacrificing your many interests in favor of a business that doesn’t feel authentic. However, having a niche not only helps you to be known for one thing, it also helps you to define your ideal target audience, start with a simple business design, and leave room to expand your business into your other areas of interest.

How Do You Do This?

Cast a slightly wider net first within your target audience, BUT don’t go too far out or too narrow in your outreach. For instance, you can pilot test your outreach by targeting women who are interested in DIYing their homes. Once in that space, you can see if this general bucket works within the vision of your business before niching down. You may then discover that it is more interesting, fun and profitable to niche down and help professional women who have 9-to-5 jobs but want to find time to DIY their living spaces. It is easier for you to arrive at this conclusion after exploring your larger target audience.

It doesn’t have to be a challenge to nail your niche. Follow the steps outlined in this article and video above, and you’ll be well on your way!