How many mistakes have you made so far in your business journey? When it comes to starting a business, much like life, you live and learn along the journey. You wouldn’t be the amazing soul you are right now without the lessons BUT why do it hard way when you have me to help you … riiiight? Yes, I have made many mistakes — all of them — and learned the lessons. Now, I can help you through them. In this video, I break down the 5 common mistakes when starting a coaching business.

Mistake #1: Consuming And Not Creating

If you find yourself tuning in too long to the tube or endlessly scrolling on social … then you’re spending too much time consuming content … instead of creating it! Remember, your job as a creator and business owner is to create and show up in your business, so you can help others. Often when you’re in consumption mode, it’s because you’re thinking that you’re not good enough or
don’t know enough. This is often connected with shiny object syndrome, when you’re always searching for the next best solution to counter your alleged shortcomings. You may also catch a mean case of comparionsitist — a lovely term I coined years ago which means that you are comparing yourself incessantly to others in an unhealthy way, mirroring a disease or disorder. Oh, yes, just stay far away from this soul-crushing rabbit hole!

Solution: Stay One Step Ahead

Remember that as long as you’re one step ahead of your audience, that’s aaalllll that matters. That should keep you feeling confident. Take comfort in knowing that you have knowledge that another person needs and is looking for. Yes, you are good enough — exactly as you are. You have all you need to be a great coach.

Mistake #2: Not Having A Content Creation Strategy

When you do actually show up online, it matters that you have the right approach. Don’t start from scratch over and over again! If you have to think, and overthink, before you post on social media then you don’t have a content strategy. As a result, you will randomly create content on the fly, which can become overly time consuming and stressful.

Solution: Have An Intentional Strategy

Be intentional about the information that you are sharing by creating a content plan. Take a moment to come up with 3-5 content pillars, which are the overarching topics that are connected to your business and always addressed. Within these pillars, you can creatively touch upon an array of sub-topics and themes. With a content strategy in hand, it will make it easier for you to show up online and stay on brand!

Mistake #3: Taking On Every Client Under The Sun

Did you know that most businesses take 6 months to turn a profit and there is a 99.9 percent failure rate? Yes, I know that the excitement of starting a business is fueled by the dream that you will be an overnight success. … Unfortunately, it doesn’t work this way a majority of the time. Building a business takes time, and not every business is for everyone! You can’t welcome everyone as a coaching client because not every service and service provider is for every person. This is why we have endless designers, supermarkets, TV shows, etc. This cuts across all industries.

Solution: Know Your Audience

Focus your business on a set avatar/ideal client. Think long and hard about how your coaching services match up with your soulmate client. Who do you want to work with and is best served by your offers? Write down this person’s qualities and desired goals, so you can stay focused and communicate directly with this type of individual.

Mistake #4: Not Setting Boundaries

Regardless of whether you have a client or if engaging with a potential client, you must establish boundaries in your business. If you don’t set the expectations for working with you (deliverables, time, brand experience, etc.), you will overexert yourself. This depletion of your energy is particularly taxing for my empaths out there! When you push yourself unhealthily out of your comfort zone, you will end up unbalance and resent your work.

Solution: Have Set Work Days And Hours

Know that boundaries are blessings! Having boundaries will keep you and your client sane. You will also have a shared understanding of what your brand experience is and isn’t and what each of you brings to the table. Set up your work days and hours, outline each step in your coaching process, and keep the communication lines fully open!

Mistake #5: Blaming Yourself For Your Client’s Shortcomings

At some point in your business, you are likely to have a client who decides not to do the work you’ve both outlined in your program. Your client may give up or ghost you, blame their lack of activity on you, and/or self sabotage their progress. Sigh. This cuts deep because it’s tough to watch. You may find yourself taking on the blame, BUT you shouldn’t.

Solution: Be The Guide On The Side

Don’t misplace the responsibilities for your clients’ successes and failures. If your program has been piloted tested and proven to help others, you should already be at ease. Much like with everything in life, we each walk our own paths and are responsible for our actions. Remember, you can’t do the work for your clients. However, you can be that amazing, supportive, knowledgeable, and dedicated guide on the side for them!

What To Do Next

Now, if you’re wondering, “how I can create a business and brand that truly lights up my soul and allows me to naturally attract my soulmate clients,” then I want to introduce you to The Product is YOU.