In speaking with my fellow entrepreneurs, I’m noticing a trend … Regardless of the industries in which each person is working in and how long they’ve been in business, there is this question about branding: Should your brand look like you?

I have strong feelings about the answer to this question, stemming from my deep belief in the “power of you.” You may or may not already know this, but YOU are an important ingredient in making your brand stand out. Since there is only one you on this planet (that we know of), being yourself will immediately make you unique.

However, showing up is not enough! There are ways in which you can highlight your attractive personality through strategic branding. 💥

Now when it comes to your business and your signature story—your brand story—it should also be magnetic to your audience. Your brand story will mirror the journey in which your clients are on. Your experience of overcoming similar challenges that your potential clients face will allow your audience to deeply connect with you.

Your actual brand story takes you away from being in the “same ol’, same ol'” category. 😕 Instead, you’ll be able to shine a light on the experience that only you can bring to your ideal clients/customers.

For your customers and clients, buying into a brand is sooo much more than a simple transaction. People buy into and remain loyal to brands that evoke an emotional reaction. 💫 They connect with brands that they like, know, and trust. The only way that you can establish this is through branding.

Think of the classic examples of Apple and Starbucks. Chances are you have either witnessed or been on one of the coffee house’s infamous long lines, waiting to purchase a brand new Apple product. At some point or another, you’ve seen how other people react once they’re sporting that the latest and greatest in tech. They walk around feeling as if they are a part of something special. Annnd they are! They have a deep connection with the Apple brand.

Need another example?

At some point or another you may have witnessed all that goes down in the tribe called Starbucks. You, or someone you know, has made that much-needed trip to Starbucks a part of their daily schedule. You, or that person you know, has proudly displayed a skillful knowledge of how to order a Venti Mocha Chai Whatnot, while casting judgy looks at those who are unfamiliar with how to special order a cup of joe.

In both cases, it comes down to crafty branding. Branding is the foundation of your business, and it creates a relationship with you and your services/products. With a brand, you’re able to create a community of raving fans who are deeply supportive of your unique experience—a brand that’s a true reflection of you. So, yes, Virginia, your brand story should “look like you.”💥

In the video above, I break this down further. If you’re ready to build a solid brand that’s a true reflection of you, then book a call with me to discuss this further.