In all my chatter about brands, I realize that many people are still confused about what a brand really is. Pull the brakes! It’s time to go back to basics.

In this video, I take us back to fundamentals by describing and decoding what a brand really is. In a nutshell, a brand is everything people think of when you or your business is mentioned–for good or for bad! It is all about perceptions, people’s sense of you or your business. This video will walk you through the basics.

For a full description, read my earlier post.

Remember, if you aren’t defining your brand, other people will define it for you!