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Dr. Renée A. Walker | What Makes a Brand Successful?

What Makes a Brand Successful?

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I refuse to believe that you don’t have a brand personality that people will be attracted to! As long as you’re human, you’re a multifaceted being with multiple personalities. You just need to decide which aspect of your personality you’re going to bring to the table as a business owner and highlight in your signature story—your brand story, the thing that will magnetize your audience to you. So, what makes a brand successful?

First things first. Don’t mimic other influencers in your industry. People will see right through the fact that you are putting on a show. Remember, consumers crave authenticity, so the minute that they sniff out your facade, it’ll be game over! Successful brands make real connections with their audience. They communicate with their audience, using real messages in a realistic way.

Are you ready to build a successful brand?

If so, it’s time to work with me.

 

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