I’ve got good and bad news! The good news: Branding is not just about throwing up a website and creating a pretty logo. Bad news (which is actually, still good news): Branding is more than just websites and logos. It’s more about what comes to mind when you think of a brand … Hold that thought!

When you think about Oprah, what comes to mind? I want you to fill in the blanks and jot that down.

You see. What comes up—for good or bad—defines your brand.

Now imagine you took control of the wheel and started to paint the picture for what it’s like to hire or purchase from you? This is what strategic branding is all about, which is particularly essential for solopreneurs, since owners are the end-and-be-all of the business relationship. This makes it mission critical for owners to take control of their image. As I always say, “If you’re not branding yourself, others will brand you for you.”

In this video, I explain why you need to carefully create a brand centered on YOU.

If you’d like to do the same, it’s time to work with me.