Today, there are endless platforms that you can use to showcase your brand. While you should maintain a presence on the social spaces where your audience frequents, don’t forget your hub—your website. People still use websites as a source for reviews about brands (via blogs or review sites). This is also the main platform that people use to obtain detailed information about various brands, especially if the tidbits shared on social media don’t paint the full picture.

You want to make sure that once that search is made, your digital space easily presents itself. Your website should not only shine, but it should also be used as the source of all the nitty gritty details about your brand. You can then direct your audience from social networks to this central space to learn more about you and embark on the call of action that you’d like for them to perform.

I encourage you to take a seat in my classroom. Come on in! No boring lectures here! I break down all the details for you in this video.