Your SWOT Analysis Decoded
If you haven't done a SWOT analysis of your brand, you're missing out on an opportunity to survey your brand and move further towards achieving your goals! SWOT, a nifty little acronym, stands for your strengths, weaknesses, opportunities, and threats. When you take a...
What Is A Brand?
In all my chatter about brands, I realize that many people are still confused about what a brand really is. Pull the brakes! It's time to go back to basics. In this video, I take us back to fundamentals by describing and decoding what a brand really is. In a nutshell,...
5 Tips To Create Strong Sub-Brands
As seen in The Huffington Post If you're reading this post, your business or your personal brand may be at the stage in which you can scale and introduce a sub-brand(s). Congratulations! Before you debut your new efforts, there are several things to consider. I'll...
7 Successful Selfie Strategies You Should Replicate
As seen in The Huffington Post I pulled out an old reliable top that makes me feel most creative and professional, remaining my #authentic self #RAWBranded #outfit #outfitoftheday #ootd #businessfashion #fashion #girlboss #ladyboss #bizbabe #entrepreneur #style...
How To Systemize Your Business For Success
If you're a small business owner, chances are you're also the marketer, financial manager, designer, web manager, juggler, and fire-breather--all rolled up in one! As discussed in the video above, the biggest issue for soloprenuers is being the end all be all....
Automating v. Systemizing Your Business For Success
Do you know the difference between automating v. systemizing your business for success? In my Blab interview with entrepreneur @TonyLBrownHQ from TonyLBrown.com, these terms are defined, and we discuss the relationship between the two processes. You will learn why...
Actionable SEO Tips for Your Blog
If you already have a blog or website set up for your brand--kudos to you! That was your first milestone. Now, how is your site performing? Do you have visitors, or is your website more like a no man's land? Sometimes it's not enough just to build it in order for them...
Why You Need Shareable Blog Content
In case you haven't noticed, today's marketing efforts are centered on creating solid content. Yes, oh, yes, content is king! Your content should not only be of value to the end user, but it should also be shareable. Nothing is worst that having people stumble upon...
5 Ways To Come Up With Great Blog Content Ideas
You sit there for endless minutes staring at the computer screen, trying to formulate something worthy enough to warrant a post. This scenario repeats itself for hours and perhaps even days. You need content that will resonate with your audience, but you're not sure...
Why Your Blog Needs A Unique Voice
It is believed that there are approximately 42 million Wordpress blogs on the internet (as of 2013)! With more bloggers popping up on the daily, it is imperative that your blog stands out from the pack. Now, with stats like this, you may believe that the odds aren't...
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