Blog 〉 Essentials Archive
Why Consistency Is Key To Brand Building
https://www.youtube.com/watch?v=skpALczx6B4 Have you heard the term that consistency breeds familiarity? Well, it's a popular saying for a reason—It's true. If you're an introvert, like me, you know it's hard to juggle growing a business while staying energetically...
Brand Battle: Lenovo Yoga vs. HP Spectre
https://youtu.be/t12SpPxdDt8 The Lenovo Yoga and HP Spectre are two of the leading two-in-one laptops out there that are ideal for small business owners, particularly creatives. One minute you could be hammering out the details of a project on your computer, and the...
How To Build An Authentic & Profitable Brand
As seen in The Huffington Post Newsflash. There are 7 billion brands in the world … and counting! “Gasp! How is that?” you ask. That’s because each person is a brand. This means that you should always steer your brand’s direction. Now, the end game for many brands is...
Your SWOT Analysis Decoded
If you haven't done a SWOT analysis of your brand, you're missing out on an opportunity to survey your brand and move further towards achieving your goals! SWOT, a nifty little acronym, stands for your strengths, weaknesses, opportunities, and threats. When you take a...
What Is A Brand?
In all my chatter about brands, I realize that many people are still confused about what a brand really is. Pull the brakes! It's time to go back to basics. In this video, I take us back to fundamentals by describing and decoding what a brand really is. In a nutshell,...
5 Tips To Create Strong Sub-Brands
As seen in The Huffington Post If you're reading this post, your business or your personal brand may be at the stage in which you can scale and introduce a sub-brand(s). Congratulations! Before you debut your new efforts, there are several things to consider. I'll...
7 Successful Selfie Strategies You Should Replicate
As seen in The Huffington Post I pulled out an old reliable top that makes me feel most creative and professional, remaining my #authentic self #RAWBranded #outfit #outfitoftheday #ootd #businessfashion #fashion #girlboss #ladyboss #bizbabe #entrepreneur #style...
Why Your Blog Needs A Unique Voice
It is believed that there are approximately 42 million Wordpress blogs on the internet (as of 2013)! With more bloggers popping up on the daily, it is imperative that your blog stands out from the pack. Now, with stats like this, you may believe that the odds aren't...
How To Establish An Authentic Blog
Are you ready to create an authentic blog that resonates with your audience? If so, you need to know a couple of important facts. Blogging isn't just about throwing some text onto a page and crossing your fingers. Sorry! Not so fast! It isn't simply about venting ......
5 Tips To Make Your Audience Care About Your Brand
I share five tips to help your target audience care about your brand. One of my essential tips is to make sure that you have a solid product. Without this ingredient, all of your marketing efforts will be in vain. Watch as I explain this further ... and please take...
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