It’s okay if you’re a little messy … Yes, it’s actually okay! As an online-based business, it’s more important that you show up consistently on your platforms and deliver your unique message instead of hiding your light. Remember, branding is all about being memorable. The best way in which you can do so is by strategically being more of YOU. Now, how can you become consistent in your brand storytelling?

Well, if you show up and you’re a little messy … roll with it! Those mistakes and quirks will keep you at the top of other people’s minds.

Why?

It’s the little nuances that make you relatable. In fact, you’ll gain more brand recognition by consistently showing up online imperfectly as opposed to sporadically making your digital appearance “perfectly.”

The more that people see you and hear your message, the more familiar you will become to them. They will feel comfortable engaging with you, which which enable them to begin trusting you. It all comes down to relationship building, and all long lasting and meaningful relationships are based on trust. So, yes. Consistency truly does breed familiarity.

Need more deets on this? Check out the video above and work with me.