Are you a Reiki practitioner who’s also a brand photographer? Are you a career coach who’s also an artist? If this sounds like you, then that’s a wonderful thing you! You’re a multi-passionate business owner! That means you have soooo many talents under your belt. Given this, it’s not far fetched that your business isn’t just one-dimensional. It just means that you have several zones in which you are a genius of.

However, there’s still a burning question: How does that work with your brand storytelling?

If you’re worried about being pigeonholed into one little box, you’re not alone. Annnd you’re not out of luck! First things first: Create a brand that is centered on YOU!

This is particularly important for solopreneurs, who are the face of their businesses. Once you have this down, you become the common denominator amongst all of your talents. Your crafts become another part of your personality and ways in which your customers and clients can benefit from working with you.

That being said, you also don’t want to confuse your audience! It would be like holding a paintbrush and cooking utensil in one hand and a screwdriver and softball mitt in the other.

So what’s a multi-passionate owner to do??🤔

Tune into this video and book a call with me to discuss how we can brand your business around your multiple passions.