Why do people buy Starbucks when they can easily buy a cup of coffee for half the price?! Annnd that cheaper cup of joe can be found just about anywhere! Still, some people are willing to join longer lines for the pleasure of ordering a Venti, no foam, whatnot.

You see. Starbucks has its branding figured out. While it has a signature logo (that yes, has been rebranded), its strategy goes beyond its logo. Starbucks creates an experience for its customers.

Take note because you can do the same. You can adopt Starbucks’ marketing strategy for your brand building.

Your Perceived Value & Brand

At the end of the day, it comes down to perceptions. It’s about what you perceive when buying coffee from Starbucks. There is value that is attached to that branded coffee. That’s exactly what happens when you do solid branding. You need to do the same!

You have to create that amazing brand experience that’s on the level of Starbucks. This is what will attract an audience that can see your value and will want to choose you, even in comparison to others who are charging cheaper prices than you!

Ready To Next Level Your Brand?

If you are ready to become the Starbucks of your industry, book a call with me.

Let’s discuss how my coaching can help you build your brand.