Your signature story—your brand story—is a surefire way to attract people who “get you,” people who truly understand the value that you bring and want to hire you. How does this work? A brand story drives audiences to connect with brands because it speaks to where potential customers/clients are in their journey. It’s a way in which you can be relatable as an owner, while showcasing your expertise. If you’ve been where your audience has been and overcome their same obstacles, naturally they’ll be more inclined to pay attention to you.

Your brand story is the thing that will separate you and your business from the endless amounts of other people who offer the same services as you do. Annnd once you’ve hooked in your ideal clients, you can then proceed with helping them to resolve their burning issues.

When done correctly, your brand story can be the catalyst for creating a beautiful love story between you and your audience. Yes, that level of connection! The kind of connection that will bring you raving fans!

For details and examples of how this works, check out the video above about the relationship between your brand story and your audience.

You can also always work with me.